Data and information are core to any organizational business process. Meaningful information is a necessity to drive profitable business actions. The concept of Business Intelligence (BI) has evolved through technologies such as Decision Support Systems (DSS) to a number of tools, technologies,architectures and methods which involves data cleaning, data integration, datamining, data evaluation and data representation. Hence BI can be identified as a software suite of software and services to transform data into actionable intelligence and knowledge
Select any organization of your choice and assume that you are recently recruited as an associate Business Analyst to study organization's current performance. Your job is to study the systems currently in place to support the business processes in the organization and suggest how Business Intelligence tools can be applied to improve the current situation. You are required to prepare a report to be submitted to the Board of Directors covering the following tasks.
1.1. Examine business and supporting processes of the chosen organization and differentiate between unstructured and semi structured data with examples.
1.2. Evaluate the benefits and drawbacks of using application software as a mechanism to support the business processes in the organization.
2.1. Compare with examples, the systems currently available to support decision making process at different management levels of the organization and suggest information systems /technologies that can be implemented to enhance the decision-making process.
2.2. Determine what business intelligence is and select one business intelligence tool to be implemented to the organization. Justify your selection with reference to the functionalities of the suggested tool.
3.1. Design a functional interface to one of the processes that support decision making of the suggested BI tool in task 2.2. Critically review the design and evaluate how it meets the specified business or use requirement.
3.2. Based on the review, identify the customizations required to the initial design. Customize the functional interface to ensure it meets the user requirements.
4.1. Research the competitors of the chosen organization and discuss how they have used business intelligence tools to make decision making process more effective and improve the overall performance of the organizations.
4.2. Sharing data within the organization through a BI tool can raise legal, ethical and professional concerns. Explore the legal issues that may result when using business intelligence tools (Ex: Data protection laws, Cyber security, etc.) and evaluate how the chosen organization and extend the target audience / gain a competitive advantage by securely exploiting Business Intelligence tools.
Known as Keels Super as a revolutionary modern trade retailer in the Super Market Industry, the company mainly focuses and operates in satisfying retailing needs of the consumers. Keels Super showrooms are located in Kandy and Gampola provide excellent and unique shopping experience to the nation
The Super Market chain promises to be different and modern customer experience rather than a paralleled shopping habits. Keels Super offers wide range of items includes day to day groceries, bakery, drinks, meat, sea food, non-food, canned food and lot more. Further more the chain taking their lines beyond FMCG (Fast Moving Consumer Goods) and also focuses on electronics, baby items, kitchen appliances, floral, house holds and furniture. So the concept is every thing under one roof. Keels group always promises fresh and the best delivery of items and services to consumers.
As it known customer is the main asset of a company; Keels has not only thought this
but executed. The super market facilitate their customers with wide range of services like;
A full range of products on offer.
Online shopping and delivery.
Hampers, Gift vouchers.
Telephone ordering
In-house dining experience.
Keels club card.